Relationship Manager (Direct Sales Channel)

The primary purpose of RM role is to offer customized insurance solutions to customers, catering to their financial needs, and acting as the key interface between the customer and the company.

Key Responsibilities:

• Direct Sales:

  • Conduct direct sales activities by meeting customers through scheduled appointments at their offices or homes.
  • Effectively present and sell insurance products tailored to meet the financial needs of customers.

• Lead Management:

  • Ensure all leads and appointments provided by the call center are promptly attended to, and conversion to revenue is achieved.
  • Proactively source leads independently to meet self-sourcing targets.

• Reporting and MIS:

  • Maintain and update daily sales calls, lead utilization, and conversion data in the LMS (Lead Management System).
  • Ensure accurate and timely reporting on sales activities and business metrics.

Specific Authorities:

• Financial: NA
• Non-Financial: Responsible for driving and achieving assigned sales targets.

Key Performance Indicators:

• New Business Target Achievement: 100%
• Renewal Business: 85% or higher

Functional Competencies:

• Financial Market Knowledge:

  • Understanding of financial markets and the ability to articulate the benefits of insurance products within that context.

• Sales Process Implementation:

  • Ability to effectively implement and follow the sales process from lead generation to closure.

• Business Planning:

  • Capability to develop and execute business plans to meet sales targets.

• Competition Benchmarking:

  • Awareness of competitor offerings and the ability to position the company’s products effectively.

Behavioral Competencies:

• Anticipate and Leverage Business Opportunities:

  • Proactively identify and capitalize on potential business opportunities.

• Build Customer Relationships:

  • Foster and maintain strong relationships with customers to enhance business growth.

• Customer Orientation:

  • Demonstrate a deep understanding of customer needs and prioritize customer satisfaction.

• Take Accountability for Results:

  • Display ownership and responsibility for meeting sales targets and delivering results.

Key Interactions:

• Internal:
  • Branch Operations: Collaborate to coordinate business logins and manage policy details.
  • IT - Application: Work closely with the IT team to address operational requirements related to LMS and affiliate campaigns.